Digital Marketing for Medical Clinics, Doctors & Healthcare Businesses

Verified Google Ads Company

Professional Google Ads Management Service

We have supported and helped small and medium-sized businesses introduce their brand, services, and treatments to the market, generate quality and verified leads, sell more and ultimately grow their business.

If you are looking for more patients, our Google Ads agency is the place to be. With highly targeted and optimized medical Google Ads campaigns, we drive more traffic to your website, more visits to your clinic, more calls to your practice, and more inquiries for your reception team.

Medical SEO Agency in Dubai

“The First five organic results get 68% of all the clicks”

Through SEO or Search Engine Optimization, our medical SEO agency in Dubai will optimize your website both technically and content-wise, to deliver the best experience possible to users. As a result, your website will gradually appear in higher spots in Google search results.

Medical SEO is the most effective digital marketing channel because it targets users actively searching for medical services and treatments offered by you.

In addition, appearing in Google’s higher organic results will increase user trust, driving them faster to becoming an actual patient.

A Word for the Doctors from Our Digital Marketing Experts

When it comes to medicine, most doctors assume it doesn’t go with “marketing”. They actually feel uncomfortable when they hear things such as “medical marketing”. However, the healthcare industry has become more competitive than ever, and the online world plays a major role in this competition.

In fact, about 10% of all Google searches are health-related. That’s a considerable number. The rise of the COVID 19 pandemic has also turned this industry more online.

The Internet has just a way of capturing every aspect of our life, even medicine, and health. As strange as it may seem for doctors & healthcare professionals to promote medicine, an ancient science with online methods, it is necessary.

Therefore, it’s extremely crucial for all healthcare professionals to use medical digital marketing to promote their valuable and problem-solving services.

If you’re a doctor looking to promote your practice or a clinic manager looking for more patients, medical digital marketing is your new best friend

Medical digital marketing is more affordable

Compared to traditional marketing methods such as billboards, tv and radio ads, and print media, medical digital marketing is much more affordable. This makes it easier to continue with marketing efforts for longer periods and also to use various marketing channels for better results.
In addition to that, switch costs and change costs for digital marketing methods are also much lower. For instance, it’s super expensive (and sometimes almost impossible) to change an ad in a printed magazine than to change a banner on a famous website.

Medical digital marketing is easily measurable

It’s hard to track how many of your patients have chosen your clinic based on your radio interview, it’s also hard to track how many people have actually heard the interview or were impressed with the interview. Therefore you won’t quite know if radio interviews are really effective in healthcare promotion.

However, with medical digital marketing, almost everything is trackable and measurable. You can see how many people have seen your ads, how many people reacted well to your social media post or how much people really like your website, and how many people actually book appointments with you from your website.
The data that medical digital marketing provides you, is used effectively to optimize your ad campaigns and marketing efforts for lower costs and higher results.

You can reach a Wider audience with medical digital marketing

The possibilities are endless when it comes to digital marketing, not only can you reach millions of audiences daily, you can also target them more carefully. That means choosing the exact audience that you’re looking for in terms of demographics, search queries, and online behavior.

In other words, if you’re not taking medical digital marketing seriously, you’re missing huge chances of finding hundreds of new patients and also you’re letting other healthcare professionals become the trusted source online.

Medical website design

The first step to healthcare digital marketing for any category is to get a professional website design. Whether you are a doctor running your own practice, a clinic working with many doctors, a dentist, a radiology clinic, a surgeon, or …. You definitely need a website.

Your medical website will be the virtual alternative to your physical office or clinic. Potential patients will judge you based on it and trust you if you have a professional website with up-to-date and helpful information.

A few things are crucial for a professional healthcare website design:

Content Marketing for doctors

Now that you have a website, it’s time to fill it with related, useful content for content marketing. Content marketing is basically attracting your target audience by creating, publishing, and promoting constant, relevant, and unique content for them.

The more engaging and enticing the content is, the more potential it has to keep users, make them share it, and also become leads.

You should have 2 types of content on your website: Type 1 is necessary content such as contact info or service information or your resume and such and number 2 is informative content such as blog posts or articles.

Necessary content (or as we like to call it at DAAVIN, essential content) will give the users more ready to make appointments, the information they need. For instance, they might be looking to see your clinic’s doctors’ Infor and resume to choose one. Or they might be looking at your about page to see if you seem like a professional physician.

Extra content such as blog posts, gives people who are potential patients but are still not ready to book appointments with you some information. For instance, someone might be searching about the pros and cons of implants, they read your article, get the answers they need, and a few weeks later when they are ready to see a dentist, they’ll remember you.

Our recommendation is to take medical content marketing seriously because people will trust healthcare professionals with more up-to-date content. After All, this is actually a matter of health and often life and death!

Search Engine Optimization or Medical SEO

While your online ads are working, it’s time to consider medical SEO.

SEO is the process of optimizing your website for users to have the best experience when visiting it, so that search engines (especially Google) rank your website higher every time users search for related queries to your business.

For instance, by providing useful, fresh & unique content and by implementing specific technical optimizations, Google would show your website when somebody is searching for “best dentist in Dubai” or “best treatment for adult acne”.

A medical SEO agency can optimize your website and its content in a way that it will gradually start to show up in higher results of Google. This takes time in comparison to online PPC ads, but has a few clear benefits:

Medical Social Media Marketing

2021 is the time to get social even for medical services. Build your social media accounts and be active on them. You can hire a social media marketing agency or do it yourself or ask your assistant. The point is to do it.

Post images, videos, and information on social media. Try to put some time aside for social media to answer users’ questions. There are many other ways to do medical social media marketing as well:

The possibilities are endless on social media, especially as there are many social media each with its own benefits and specific audience demographic. You can ask a healthcare digital marketing agency to handle choosing the right media for you and marketing on it.

Email marketing

Now that you have visitors to your website and social media, it’s best to collect as many emails as you can to use them for email marketing. Some ways to collect users’ emails are:

After you have a list of emails, you can start planning on ways to connect with actual and potential patients through medical email marketing. For instance you can:

These activities will keep you connected with people who have been previously your patients, reminding them of you when they need healthcare services again. They will also create more trust between you and potential patients, prompting them to finally become actual patients.

Review websites

As people get more connected through the Internet and social media, they rely more and more on others’ reviews and true opinions to choose the service providers. This is especially important in the medical and healthcare field.
Take reviews seriously by doing the following:

Digital collaborations

Collaborations and partnerships are huge untapped opportunities in the medical field. There are many chances to partner up with other healthcare professionals to boost your own visibility and credibility.

For instance, at DAAVIN, we created collaborations between a pain specialist doctor and an OBG-YN to discuss stomach and pelvic pains among women. The results were increased visibility for both doctors, engaging new content for their social media account, and a new partnership for referring patients.

Always look for collaboration partnership opportunities, especially since the online world gives you the chance to connect with colleagues you’ve never met or the ones who live across the world.