All about eCommerce website design in Dubai
You may have seen and heard about the trend of ecommerce website design in Dubai. And you may be wondering if it is the right choice for you. Ever since the dawn of the internet, trading has evolved in different ways. Now some terms such as “international business companies” or “online service providers” are not mouthful expressions. They are merely possible by clicking a few buttons on the web. Some business theorists even believe companies can only survive on online platforms. They see the future of trading and therefore economics on the web.
But there are requirements to get your business online. Even though there are giant platforms that have simplified the process of website design, it is more tricky than it looks on the outside. Especially if you want to start or expand your business in a more specific geographical location such as Dubai, UAE.
Here we talk about why Dubai is the perfect market for your business and why you need an eCommerce website to get through this competitive environment. We have gathered information on how to design your eCommerce website in Dubai and what are the requirements for that.
What are eCommerce websites?
Online tradings need a platform and eCommerce websites are these platforms. An eCommerce website can be a marketplace or simply a retail platform. Trading takes different forms for different needs, but the base of trading remains the same. If people could buy and sell all kinds of goods in person or by phone before, now they can do it by just clicking a button on eCommerce websites.
Nowadays, eCommerce websites have become giant international companies with immense power and influence in the global market. They go so far as to decide what should be the future of eCommerce and how to achieve that.
Companies such as Amazon, Alibaba, eBay, Walmart, and others alike are some of the examples of powerful eCommerce websites. They started with a trading idea and a simple website, and now they rule the realm of online trading. It is no exaggeration to say that without them, the economy would crash within seconds, businesses would be limited to their geographical location, and all the global range of customers would be gone.
Types of eCommerce websites
There are different types of eCommerce websites for various causes. Each has a unique business model and perspective of online trading. Here are six basic types of eCommerce:
- Business to Business (B2B)
- Business to Consumer (B2C)
- Consumer to Consumer (C2C)
- Consumer to Business (C2B).
- Business to Administration (B2A)
- Consumer to Administration (C2A)
These are not the only types of eCommerce, but any other is a combination of these six models.
The most important thing about eCommerce is that it is nothing more than classic Commerce. Only the trading portal has changed. The entire process of trading is in an online eCommerce website instead of a market or a physical store. Buyers and sellers could never meet in person. You can sell goods online and never talk to your customers. Although not talking to them is not the same as not knowing them.
Amazon is the biggest retailer and ecommerce platform that has even changed the eCommerce website design in Dubai, with businesses aiming for online sales more than before.
How eCommerce websites work
The process is simple. Goods or services are displayed on the website with a price tag and a description. They usually pair with a call-to-action (CTA) button to encourage potential buyers, i.e. “buy now”.
Customers can purchase the product by only clicking a few buttons and they are led to payment portals. They fill up a form about how, where, and when they would like to receive the product (service or goods) and choose how to pay for it. When the payment process is over, the purchase is complete.
As simple as that.
eCommerce in Dubai
The United Arab Emirates is a fast-growing country. According to one of the Forbes articles, UAE has grown more than 25 percent since 2010, which is considered an economic phenomenon. Its population is increasing every day and attracts more people around the world to work and start a business there. This condition goes to the point where now only 20 percent of UAE’s population is Emiratis and the rest are foreigners.
Trading laws of UAE helps many companies from all countries to expand their business within the Emirates’s border and use the benefits of commencing in free zones.
eCommerce license in Dubai
According to the law of the UAE, any trading activity on online platforms requires a trade license. So if you are a business in Dubai or you want to expand your business and trade online in UAE, you should get an eCommerce license for your website. The eCommerce license must be sanctioned by the Department of Economic Development (DED) and the National Media Council (NMC).
To get an eCommerce license for your website you must approach DED and pay around AED10,000 to the DED for trade name registration, initial approval, and issuance of the license. Keep in mind that eCommerce in UAE free zones have different conditions and requirements from other areas.
What most people might fail to notice is that social media are also considered an online platform. So without a doubt, you will also need a license for social commercial activity if you trade on social media alongside your eCommerce website.
The law also states that without a license, your business will be shut down, and you should pay a fine.
You need an eCommerce website if …
Many businesses might wonder whether they should launch their eCommerce website. In most cases, eCommerce is a great way to help business growth. You can reach the national or international range of audiences just by launching a website. Just imagine what a long way a business had to come to get to this point before the internet.
Even though an eCommerce website is mostly beneficial, it is not for any business. Here are some of the conditions in which you need to build your eCommerce website:
You already have a website with high traffic and daily visits
Some companies have a website like a portfolio. In it, they introduce their goods or services and publish their business announcement and new updates.
If you have a similar website with high traffic, maybe it is time to update it into an eCommerce website and sell online. Your customers are already there, why not try to sell to them?
You want to reach a wider audience
If your company’s growth is what you are thinking about, then launching an eCommerce website could be the right option for you.
An eCommerce website can bring your business to a whole new level. Keep in mind that even though your product might be the same, the online customer is different from your regular offline buyer. By launching your eCommerce website you change your market. So evidently you should change your marketing strategies.
You sell various products
If your company manufactures or trades a wide range of products in one or more categories, an eCommerce website would definitely come in handy.
You need to cut back on some expenses
The past year has been a hard one internationally. Many businesses have been shut down or come close to the point of shutting down due to the economic crisis of corona pandemic. One of the ways of avoiding shutdown is to cut back on your store expenses and invest in ecommerce web design in Dubai. In fact we already have reports of businesses giving up their stores in Dubai and switching to online platforms for selling which have lower maintenance costs and more revenue if used correctly.
When do you need an eCommerce website in Dubai for your business?
Generally, the first thing you should do to buy and sell online is to build and launch an eCommerce website. Dubai has many opportunities for offline and online trading and its fast-growing market can be highly beneficial to any business in any field. Whether you manufacture goods or you provide services, you can develop your range of audience by creating your eCommerce website.
The only important thing about trading in Dubai is considering their market needs. Most business failures in UAE are due to a lack of information about the customer’s needs, culture, business costumes, and norms in Dubai.
Qualities of good eCommerce website design
There are millions of various eCommerce websites, but as you may notice, only a few of them are highly successful. Generally, a high-quality eCommerce website is user-friendly. When designing a website, your only scale should be your customers’ point of view.
Ask yourself if an internet user who cross paths your website, can understand what you have to offer? Have you pursued him or her enough to purchase your product? What possible questions users might have? What features have you failed to mention?
Even after building your eCommerce website is complete, do not launch it right away. You should run some tests to check if your website is ready for a wide range of audiences. There are checklists of technical, marketing, content, and UX qualities a good eCommerce website should have.
But before all that, a qualified eCommerce website must have these factors to turn users into customers:
Consider your website as an actual store. Now imagine a buyer walks into the store. It is unorganized. No one can find the right product, because there is no precise category, there is no one to answer the questions, and from the looks of it, some sections would launch in the uncertain future. No one would buy anything. The situation is no different on an eCommerce website.
A fast website would improve the user’s experience of purchasing. Run some tests on your website speed. See where the website stands in the size of images, length of contents, and loading pages. More users equal more traffic and slower speed. As your business grows, be wary of keeping the website at its speed.
Aside from these two factors, you should work on your other business pages to make sure your company is well-represented. “Contact us”, “About us”, product pages, customer support, and all possible pages you might have, should be tested for quality.
Keep in mind that the customer’s journey does not end with purchasing. They will be led back to you after shopping online, so make sure you get their opinion on how their experience was and what they think of your brand or product.
Magento vs. Woocommerce vs. Shopify
WooCommerce, Magneto, and Shopify are three of the best eCommerce solutions there is. They are all functional, easy to use, and popular. However, each of these platforms is different from the other.
- WooCommerce is an open-source eCommerce solution. You can install WooCommerce as a plug-in on your WordPress website and use its tools to create your eCommerce website.
- Magneto on the other hand is a corporate-level eCommerce platform. It gives you the most powerful feature sets which are ideal to create your eCommerce website with it.
- Shopify unlike the other two is an all-in-one eCommerce platform. You will be given a dashboard with various tools that help you create and manage your eCommerce website.
Let’s take a look at their features to make the best comparison:
WooCommerce is completely free, whereas Magneto has both free and premium features. But Shopify’s services are for sale for 29$.
All three offer an unlimited store size to their clients.
Again, WooCommerce is free while Magneto has free and premium access and all themes on Shopify are Premium.
WooCommerce’s features does not include Domain name and Hosting. Shopify offers to host and you also get a MyShopify.com subdomain. And if you are using the community version of Magneto, you are required of getting your domain and hosting on your own.
WooCommerce has been used by about 3.9 million websites, whereas for Magneto it is around 250 thousand websites. And Shopify is popular for more than 1 million merchants.
So if you already have a website, and have a low budget on launching an eCommerce website for your business, WooCommerce can be the right option. Shopify is easy to use and offers good customer support if you get their premium account. Magneto is more geared and is the best option for sale companies and more complicated websites.
Woocommerce, Shopify & Magento are well-known and popular platforms providing ecommerce solutions in Dubai.
Top 10 eCommerce website in Dubai
Here is a list of the top 10 successful eCommerce websites in Dubai based on the traffic and sales statistics from each eCommerce store. If you are looking into ecommerce web design in Dubai, we recommend you take a look at these successful examples of inspiration.
What factors alter eCommerce website design price?
Designing an eCommerce website might seem like a simple process but many factors can influence a website’s performance and ultimately affect engaging potential customers and increasing product sales.
Here are some of the factors that increase the quality of an eCommerce website along with the eCommerce website design price in Dubai:
eCommerce website design
The outline of the general design of the website is one of the main factors that can alter the ultimate price. Your business might need galleries, themes, or templates available for purchase. Templates can be useful specifically for startups. These templates do not give you much freedom or space to change details. Sometimes you can only input content and insert your logo and nothing more.
So if your business requires a more custom design and you cannot find a template suitable for your needs, you should get a custom website design that can higher the price on many scales depending on many details.
eCommerce website UX
User experience could probably be the most effective factor in attracting users and persuading them to purchase. UX design has some principles to follow in order to engage the right user for your website. It focuses on the customer’s needs and persona.
To get a high-quality UX design you will need an expert which clearly can alter the final price of designing an eCommerce website.
eCommerce website development
A website developer is an essential member in running a successful eCommerce website. So if your team lacks one, do not waste your time on learning website development yourself. You can hire experts remotely. You can also receive their services as your package deal for eCommerce website design. Having a technical back-up could also be useful, especially if you have high traffic.
eCommerce website hosting
A dedicated server is beneficial for the website, especially if you have high volume traffic. If it is the beginning of your business you can start with more affordable hosting and make it more advanced as your business grows. Keep in mind that customized e-commerce web development affects highly on the final price.
Many factors alter eCommerce website design price in Dubai, but the most important ones are the number of your products/services and the level of customization you need for your website.